Market Overview -

The global tequila market size was valued at USD 11.04 billion in 2023 and is projected to grow from USD 11.69 billion in 2024 to USD 18.58 billion by 2032, exhibiting a CAGR of 5.97% during the forecast period. North America dominated the tequila market with a market share of 62.14% in 2023.

Tequila is a distilled spirit from Mexico made from the juices of the Weber blue agave plant. According to the International Wine and Spirit Research (IWSR), blue agave plant distilled beverage has been the category's second-fastest-growing spirit in recent years, says Fortune Business InsightsTM in its report titled, “Tequila Market, 2024-2032”.

List of Key Market Players:

• Pernod Ricard S.A. (France)
• Diageo Plc (U.K.)
• Bacardi Limited (Bermuda)
• Suntory Holdings Limited (Japan)
• Heaven Hill Distilleries, Inc. (U.S.)
• Campari Group (Italy)
• Sazerac Company Inc. (U.S.)
• Brown-Forman Corporation (U.S.)
• Casa Aceves (México)
• Constellation Brands, Inc. (U.S.)

Segmentation-

By Type, Blanco to Account for Major Market Share

On the basis of type, the market is divided into blanco, reposado, anejo, and others. Blanco variants account for a sizable portion due to their earthy, semi-sweet, distinct agave flavor. Its smoother taste and wide availability result in widespread consumption. The widespread use of blanco variants in various cocktails such as margaritas and Palomas contributes to the market's dominance.

By Grade, Premium Variant to be Leading Segment

The premium variant will lead the tequila market share as consumers demand high-quality craft spirits. The premium-grade spirit combines desirable characteristics that consumers value, such as sensory appeal, mouthfeel, and texture. The demand for such luxury spirit variants is primarily driven by millennials and young adults.

By Distribution Channel, On-Trade Sales to be the Major Distribution Channel