Market Size and Growth Rate

The global sports nutrition market size was valued at USD 55.90 billion in 2024. The market is projected to grow from USD 59.13 billion in 2025 to USD 96.54 billion by 2032, exhibiting a CAGR of 7.25% during the forecast period. Asia Pacific dominated the sports nutrition market with a market share of 38.12% in 2024.

The global sports nutrition market is undergoing a major transformation, driven by growing health awareness, rising fitness culture, and the increasing popularity of protein-rich diets. Once focused primarily on professional athletes, the sports nutrition space now serves a broad audience — from gym-goers and weekend warriors to aging populations and wellness-focused consumers. As of 2025, the market is experiencing accelerated growth due to the convergence of lifestyle trends, e-commerce expansion, and scientific innovation.

Key Players in the Sports Nutrition Industry

Some leading companies in this space include:

• Glanbia, Plc (Ireland)
• MusclePharm (U.S.)
• Clif Bar & Company (U.S.)
• PepsiCo, Inc. (U.S.)
• The Coca-Cola Company (U.S.)
• Nestle SA (Switzerland)
• Optimum Nutrition (U.K.)
• Abbott Laboratories (U.S.)
• MYPROTEIN (U.K.)
• Quest Nutrition LLC (U.S.)

These companies are consistently investing in R&D, product line expansion, and strategic partnerships to strengthen their global reach.

What is Sports Nutrition?

Sports nutrition refers to a category of products designed to improve athletic performance, recovery, and general physical wellness. It includes protein powders, energy bars, hydration drinks, amino acids, creatine supplements, and recovery-focused products. These products are engineered to support muscle development, fat loss, endurance, and post-exercise recovery.

Source: https://www.fortunebusinessinsights.com/sports-nutrition-market-111359

Key Market Drivers