Market Overview

According to fortune business insights, the global pet supplements market size was valued at USD 3.14 billion in 2025. The market is projected to grow from USD 3.33 billion in 2026 to USD 5.47 billion by 2034, exhibiting a CAGR of 6.34% during the forecast period. North America dominated the pet supplements market with a market share of 43.37% in 2025.

The analysis shows that the market is growing due to a rapid increase in the global pet population and the rising trend of pet humanization. Companies are focusing on personalized nutrition and functional ingredients to meet specific pet health needs.

Major Players Profiled in the Market Report:

• FoodScience LLC (U.S.)
• General Mills Inc. (U.S.)
• General Nutrition Centers, Inc. (U.S.)
• H&H Group (China)
• Mars, Incorporated (U.S.)
• Nestle S.A. (Switzerland)
• Nutramax Laboratories, Inc. (U.S.)
• PetLab Co. (U.K.)
• Virbac Corporation (France)
• Vitapower Limited (New Zealand)

Segments

High Adoption Rates of Dogs Leads to Segment’s Highest Market Proportion

Based on pet type, the market is segmented into dogs, cats, and others. The dog segment is projected to hold the largest market share (49.55% in 2026) due to high adoption rates and the need for frequent vaccinations, regular examinations, and rising preventive healthcare.

Ease of Administration and Convenience Lead to the Chewable Form Segment’s Highest Market Share

By form, the market is categorized into tablets & capsules, chewable, and liquid & powder. The chewable form segment is projected to lead the market (43.84% share in 2026) because it is easier to administer, offers convenience, and is often formulated with appealing flavors.

Growing Prevalence of Joint Issues Leads to the Hip & Joint Segment’s Growing Market Proportion