Market Overview

According to Fortune Business Insights, the Europe hair care products and styling tools market size was valued at USD 2.66 billion in 2024. The market is projected to grow from USD 2.78 billion in 2025 to USD 3.76 billion by 2032, exhibiting a CAGR of 4.41% during the forecast period. Germany dominated the market in 2022.

The analysis shows that hairdressers and hair salons play a key role in selling a wide range of products, helping brands understand consumer behavior. As European consumers are willing to pay a premium, brands are increasingly partnering with reputed and celebrity-approved salons to stay competitive. This trend indicates a strong demand for professionally endorsed hair care products and tools across Europe.

Major Players Profiled in the Market Report:

• Procter & Gamble (U.S.)
• L’Oréal S.A (France)
• Wahl Clipper Corporation (U.S.)
• Henkel AG & Co. KGaA (Germany)
• Jemella Ltd (U.K.)
• Codibel n.v/s.a (Belgium)
• Davines S.p.A. (Italy)
• Revlon Inc. (U.S.)
• KIEPE s.r.l (Italy)

Segments

Increasing Product Launches to Propel Hair Care Products Segment Growth

Based on product, the market is divided into hair care products and hair styling tools. The hair care products segment holds the largest market share and dominates the market owing to the rising consumer concerns about hair health and an increase in new product launches, such as shampoos, colorants, and treatments, across Europe.

Traditional Marketing Focus to Drive Women's Segment Expansion

By end-user, the market is categorized into women and men. The women's segment is leading the market as the majority of hair care brands have traditionally marketed their products to female consumers, creating a larger and more established user base.

Geographically, the market is studied across the U.K., Germany, France, Italy, and the Rest of Europe.

Report Coverage