Market Overview:

The global breakfast cereal market size was valued at USD 38.12 billion in 2024. The market is projected to grow from USD 40.01 billion in 2025 to USD 58.35 billion by 2032, exhibiting a CAGR of 5.54% during the forecast period. North America dominated the breakfast cereals market with a market share of 45.64% in 2024. Moreover, the breakfast cereal market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 20.82 billion by 2032, driven by the increased launch of novel breakfast cereal products with different flavors and properties in the country market size.

Breakfast cereals refer to processed food products that usually feature grains, including oats, wheat, barley, and others. Western diets are growingly being adopted and consumers are exploring new products and processed foods in various flavors. The surging popularity of processed foods in emerging economies is proliferating the market’s growth.

List of Key Players Mentioned in the Report:

• Kellogg’s Company (U.S.)
• Nestle S.A. (Switzerland)
• Post Holdings (U.S.)
• General Mills, Inc. (U.S.)
• Ltd. (U.S.)
• Marico Limited (India)
• Bagrrys India Limited (India)
• B & G foods (U.S.)
• Sanitarium Health Food Company (Australia)
• Bob’s Red Mill Natural Foods (U.S.)

Source: https://www.fortunebusinessinsights.com/industry-reports/breakfast-cereals-market-100535

Segmentation:

On-the-go Consumption of Ready-to-eat Cereals to Impel Segment Growth

On the basis of type, the market is segmented into ready-to-eat cereals and hot cereals. The ready-to-eat cereals segment occupies the largest share, driven by the quick consumption of ready-to-eat cereals.

High Availability of Conventional Products to Boost Segment Expansion

In terms of category, the market is categorized into conventional and organic. The conventional segment witnesses the largest breakfast cereal market share owing to the huge availability of conventional products.