Market Overview:

In 2024, the global breakfast cereal market was valued at USD 38.12 billion. It is expected to grow steadily, reaching USD 40.01 billion in 2025 and surging to USD 58.35 billion by 2032, reflecting a compound annual growth rate (CAGR) of 5.54% over the forecast period. North America led the market in 2024, accounting for a dominant 45.64% share. In particular, the U.S. market is poised for significant growth, projected to reach USD 20.82 billion by 2032. This growth is largely driven by the continuous introduction of innovative breakfast cereal products featuring diverse flavors and unique nutritional properties.

Breakfast cereals refer to processed food products that usually feature grains, including oats, wheat, barley, and others. Western diets are growingly being adopted and consumers are exploring new products and processed foods in various flavors. The surging popularity of processed foods in emerging economies is proliferating the market’s growth.

List of Key Players Mentioned in the Report:

• Kellogg’s Company (U.S.)
• Nestle S.A. (Switzerland)
• Post Holdings (U.S.)
• General Mills, Inc. (U.S.)
• Ltd. (U.S.)
• Marico Limited (India)
• Bagrrys India Limited (India)
• B & G foods (U.S.)
• Sanitarium Health Food Company (Australia)
• Bob’s Red Mill Natural Foods (U.S.)

Source: https://www.fortunebusinessinsights.com/industry-reports/breakfast-cereals-market-100535

Segmentation:

On-the-go Consumption of Ready-to-eat Cereals to Impel Segment Growth

On the basis of type, the market is segmented into ready-to-eat cereals and hot cereals. The ready-to-eat cereals segment occupies the largest share, driven by the quick consumption of ready-to-eat cereals.

High Availability of Conventional Products to Boost Segment Expansion

In terms of category, the market is categorized into conventional and organic. The conventional segment witnesses the largest breakfast cereal market share owing to the huge availability of conventional products.