Market Overview

According to fortune business insights, the global athletic footwear market size was valued at USD 145.49 billion in 2025. The market is projected to grow from USD 152.78 billion in 2026 to USD 234.68 billion by 2034, exhibiting a CAGR of 5.51% during the forecast period. North America dominated the athletic footwear market with a market share of 34.09% in 2025.

The analysis shows that top companies are launching innovatively designed products as participation in sports and physical activities increases worldwide. For instance, in July 2020, ASICS Corporation presented a microcomputer-equipped running shoe that provides real-time feedback. This trend indicates a strong demand for performance-enhancing and comfortable athletic footwear worldwide.

Major Players Profiled in the Market Report:

• Nike, Inc. (U.S.)
• Adidas AG (Germany)
• Mizuno Corporation (Japan)
• PUMA SE (Germany)
• Under Armour, Inc. (U.S.)
• Deckers Outdoor Corporation (U.S.)
• FILA Holdings Corporation (South Korea)
• On Holding AG (Switzerland)
• New Balance Athletics, Inc. (U.S.)
• Lululemon Athletica Inc. (Canada)

Segments

Increasing Number of Marathons to Propel Running Shoes Segment Growth

Based on product type, the market is divided into training shoes, running shoes, lifestyle shoes, outdoor shoes, and others. The running shoes segment holds the largest market share, accounting for 31.82% of the market in 2026, owing to the rise in the popularity of outdoor activities and a growing number of marathons globally.

Rising Sports Participation to Fuel Women Segment Growth

By end user, the market is categorized into men, women, and children. The women segment is expected to dominate the market with a 35.19% share in 2026. The growth is due to the rising participation of women in sports and physical fitness activities, encouraging manufacturers to produce comfortable and protective footwear for women.

Hypermarket/Supermarket to Dominate the Market Due to Extensive Product Availability